Search Engine Optimization, known as SEO for short, is something that anybody working online wishes to master. The idea behind it is that, by mastering what Google and other search engines use as their criteria for ranking websites, you will have an advantage over your competition and will get those first page rankings that you desire. It is not an always easy task though, because search engines are never entirely clear on what they use to rank. They don’t want everybody to try to “game” the system […]

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If you have been working on your search engine optimization efforts, chances are that you have been focusing on your keywords. While keywords are important, that’s just part of the story. In order for your SEO efforts to really take off, you need something else: backlinks. What are backlinks? Simply, they are links that lead back to your site that are placed on other websites. Search engines consider that to mean that other sites view you as an authority on your topic, and rank you more highly […]

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Search engine optimization is the process of improving your website so that the search engines, such as Google and Bing, have a greater likelihood of displaying the given site for a keyword search related to the topic of the website. Businesses and website owners want to achieve top rankings via search, so more targeted visitors come to the site. There are different aspects to search engine optimization, the most basic being separating two sets of factors. The two primary sets of factors are on-page optimization, with the […]

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